When Stella Artois came to us and said they wanted to become a more culturally significant brand while emphasizing their ties to the culinary world, we knew exactly who to partner with. 

Just a few episodes into Season 1, we had a hunch The Bear would quickly become must see TV.

So we reached out to FX before Season 2 was even green lit, and after over a year of work went on to become an official sponsor of the show.

We launched a first-of-its-kind partnership for Stella Artois, and one of the most comprehensive 360 campaigns in brand history.

First, we teased out the launch of Season 2 by creating custom, co-branded arcade machines like the one in The Original Beef of Chicagoland and placed them in bars all throughout Chicago.

Anyone who played the machine found out that we were launching a limited, immersive experiential event that took you inside the world of The Bear.

We also launched a mini-series with the show’s stars called “A Beer With The Bear” that played before each episode on Hulu.

Then we partnered with Instacart for Anheuser-Busch’s most successful digital campaign across the entire portfolio in 2023.

And what would the campaign be without Jeremy Allen White? So we made him the newest Stella ambassador.

But coolest of all? Stella Artois was a star all throughout Season 2.

The season went on to be the most successful Hulu premiere ever, earned a record 23 Emmy nominations, went on to win a record 10 Emmys… and Stella Artois was a part of all of it. The partnership has been so successful, it’s been renewed for every season since.