Ultimate Trophies

Cropping in on iconic photos to reframe what a trophy truly is.

For too long, the pressure to win has made athletes resent the sports they love. In our newest work for Michelob Ultra, we cropped in on real images of Serena Williams, Brooks Koepka, Alex Morgan, Nneka Ogwumike and Anthony Davis to reframe what a trophy truly is. Because it’s not the piece of metal in their hands. It’s the smiles on their faces. It’s the joy throughout their journeys.

6x Cannes Lion Shortlist
Webby Award - Best Art Direction
Clio Sport - Silver, OOH
Clio Sport - Bronze, OOH The Shorty Awards - Gold, Art Direction

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Director of Billustration