For WNBA All-Star Weekend, Meta asked us to find a way to get basketball fans to demo their Quest headset and experience its VR “Courtside From Anywhere” feature.

In the process we realized something much greater - there wasn’t a single space for fans dedicated to women’s basketball.

So we took the flagship NBA Store on New York City’s historic 5th Ave and transformed it into the world’s first ever WNBA Store.